How can you not be a fan of cult french brand Le Coq Sportif? I mean I’m sold on the french part alone… But the label has far more to its repertoire than just chic cycling gear. They’ve recently opened a super-cute concept store in The Rocks which offers an Atelier service; giving you the chance to personalise sweatshirts and tees. Pop in to flick through a whole heap of logo options, including retro branding and modern designs. You can even choose to have your name splayed across the back, rugby jumper style.
Let me tell you, deciding between the many options is not easy. I settled on this oversized navy sweatshirt and a fun pink design, but I’m thinking I’ll go back for another, or two, or three.
Only three of their stores offer this exclusive service, so If you’re not based in Sydney, Paris or London jump online to shop heaps of equally cute pieces. Here are some of my favs…
SOURCE: By Chill – Read entire story here.