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Tuesday, April 23, 2024

FRAME and Amelia Grey Rejoice Summer time 2024 Marketing campaign Launch 


On the Penthouse of the Chateau Marmont, the Californian style home FRAME celebrated Amelia Grey because the face of the model, and the brand new Summer time marketing campaign shot by co-founder Erik Torstensson.

Amelia Grey, who has been within the FRAME neighborhood for a couple of seasons, epitomizes a brand new period of off-duty dressing for the quintessential LA woman, however for Erik Torstensson, it was additionally about her old-school work ethic and drive, alongside her pure heat that actually embody the FRAME girl. 

Company corresponding to Yara Shahidi, in leather-based hotpants, Laura Harrier, who opted for denims as a substitute of her signature slip attire, and Angela Sarafyan, who makes her return to the highlight, gathered for mezcal margaritas.

A household theme permeated all through from Amelia’s sister, Delilah, and mom, Lisa Rinna, to sisters Devon and Sydney Carlson.

Stefanie Keenan/Getty Photos for FRAME


Store the look


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