August is suddenly, too-quickly upon us and with it, a new mood from our friends at Primary. They’ve just expanded into a multi-brand boutique (which will still carry their great in-house collection of better-than-basics), to offer a broader application of the Primary lifestyle. Unified by their minimal, downtown aesthetic, the first crop to drop is exactly the sort of stuff we want to be wearing for this late summer slip-slide into fall.
|ABOVE| Westward\Leaning sunnies, Primary silk trench, Lucy Paris appliqué tee, Primary skirt, Luxury Rebel brogues|ABOVE| Primary sleeveless trench in olive and khaki, Schutz shoes (at left), Tibi shoes (at right, styled with Audra ankle covers) |BELOW| Westward\Leaning sunnies, Primary top (coming soon!), Dance + Marvel skirt, Luxury Rebel shoes |ABOVE| Primary crop top, scuba skirt and dress |BELOW LEFT| Nevis crop top, Luau short, Jerome C. Rousseau shoes |BELOW RIGHT| Maya dress, Ash shoes|PARADISE LOUNGE| starring Laura Kargulewicz & Lydia Hunt |PHOTOGRAPHY| by Greg Swales |STYLING| by Kelly Framel |HAIR + MAKEUP| by Ido Raphael Zadok
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